Sebuku: Bringing books to rural Indonesia
Sebuku is a non-profit tablet application to assist people to donate their old books to libraries, schools, and families in rural Indonesia. The main objective of Sebuku is to make an impact towards the literacy rate of Indonesia by providing access to books for Indonesians. The user interface and experience is designed to be engaging and informative for the users.
IDEA
PROBLEM
Sebuku is about connecting, delivering, and end-to-end donation system. Thus, those traits are the key elements that are conveyed in a simple logo. This project aims to participate in making an impact on the literacy rate of Indonesia. With a hope that Sebuku will provide an access to books for children, teenagers and young adults that live in rural Indonesia. Research and mini-survey are accomplished to deeply understand the problem and the audience of this project.
UNESCO and PISA stated that only 1 out of 1,000 Indonesians is passionate about reading (0,1%). The lack of reading habit is caused not only because of lack of interest but furthermore about the lack of recent books in rural Indonesia. In addition, research also stated that the number of books read by Indonesian student per year is zero (not including academic textbooks).
SURVEY AND INTERVIEW
This research is accomplished to find the target audience and understanding the audience. In result, Sebuku is targeted to mainly female from the age of 18 to 60 years old who have old books in the storage of their home that in need to be taken care of by donating it.
Participants: Indonesian, 36 participants (28 female and 8 male)
​
Based on the survey, these are the top 3 suggestion that participants had put a suggestion about a way to assist them to donate their old book to people in rural Indonesia:
1. Easy access to donation box
2. Transportation
3. Help on packaging (pick up)
4. Informations
​
​
RESEARCH AND DEVELOPMENT
The concept was developed from reading, watching, and analyzing topics about Indonesia, literacy, library, and books. This concept is actually inspired by Ted Talk of Rory Sutherland, “Perspective is everything” talking about the importance of context and why do people hate an economic driven solution. Based on this theory, technology, psychology, and economics traits are taken into account.
How does Sebuku taking advantage of to those three traits? Sebuku took an advantage of technology by using internet and tracking devices as part to solve a problem. In psychology aspect, Sebuku is a transparent end-to-end system that gives a full look at the donation process, to build and keeping trust between the user and the receiver. In economic side, Sebuku’s donation method is actually free of charges, such as dropbox and door-to-door service.
FLOW CHART AND WIREFRAME
