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WWF: STOP!
Stop purchasing unsustainable palm oil product
"In 2015, Indonesia’s forest fires labeled as a ‘crime against humanity’ as 500,000 people suffer from the resultant haze that covering parts of Malaysia and Singapore."
This campaign’s primary audience is women less than 54 years old, mother or employed women who are highly concerned about the environmental problem and more likely to choose a sustainable product.
The key message of this campaign is to inform women about what is going on behind the making of beauty products and as if the product is at fault.
BRIEF
SOCIAL MEDIA
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SOCIAL MEDIA THUMBNAIL
The thumbnail would be an image that would direct to a WWF website that explained more about unsustainable palm oil product
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